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YOUR #1 SOURCE FOR POWDERED PERFECTION SINCE 1997
VOL. 8  |  ISSUE 4  |  SPRING 1998  |  UPDATED: MAY 1998
NEW REVIEWS ADDED
LATEST REVIEWS
BRAND PRODUCT TYPE SERVE WEBSITE RATING REVIEW
NESCAFÉ Taster's Choice
House Blend
Freeze-Dried HOT nescafe.com ★★★★ The granddaddy of American instant. Taster's Choice House Blend dissolves instantly with a satisfying hiss of steam, delivering a reliably smooth, medium-bodied cup that won't bowl you over with complexity but won't let you down either. There's a mild nuttiness here, some gentle roast, and a clean finish — the kind of coffee that works as a background presence while you boot up your 486. Not exciting, but deeply dependable. Perfect for the office break room.
FOLGERS Crystals
Classic Roast
Spray-Dried HOT folgers.com ★★★★★ America's best-selling coffee in crystal form. The aroma straight from the jar is bolder than the actual brew, which tends to land thin and slightly metallic if you're not careful with your spoon-to-water ratio. That said, it's aggressively affordable, shelf-stable for eons, and the name alone carries enough nostalgic weight to forgive a lot of sins. Tastes best with a generous pour of cream and the morning newspaper. Spray-dried tech keeps costs low; quality shows it.
STARBUCKS VIA Ready Brew
Colombia
Microground HOT/COLD starbucks.com ★★★★★ The priciest entry in this roundup, and arguably worth every cent. Starbucks' microground tech means you're drinking real brewed coffee, not reconstituted powder — the difference is immediately apparent in the cup. Colombia VIA delivers bright citrus acidity, a medium body, and a clean, lingering finish that holds up surprisingly well iced over crushed ice. The single-serve stick format is a genuine triumph of convenience engineering. Whether you're hiking, traveling, or just refusing to clean the coffee maker, this delivers. Wallet-bruising but impressive.
MAXWELL HOUSE Instant Original
Roast
Spray-Dried HOT maxwellhouse.com ★★★★★ Maxwell House Instant has been "Good to the Last Drop" since before most of us were born, and there's something comforting in that continuity even if the product doesn't quite earn the slogan in 1998. The brew skews earthy and slightly bitter — this is coffee as utility, not pleasure. It pairs well with pancakes and bad morning TV. If you grew up with this in your kitchen, you already know what you're getting: a faithful, unambitious companion that asks only to be stirred into hot water and accepted without judgment.
JACOBS Krönung
Instant
Freeze-Dried HOT jacobscoffee.com ★★★★ The European import that quietly outperforms most domestic options. Jacobs Krönung Instant is freeze-dried to an impressively fine grain that fully dissolves without the telltale gritty dregs lesser products leave behind. The flavor profile is distinctly continental — full-bodied with a pleasant bittersweet cocoa note and a hint of dried fruit in the finish. It costs a bit more than the American grocery-store staples but rewards you with a cup that doesn't require an apology. An excellent everyday drinker for those who want just a little more from their mug.
CAFÉ BUSTELO Instant
Espresso Style
Spray-Dried HOT/COLD cafebustelo.com ★★★★ Café Bustelo brings its legendary dark-roast swagger to the instant format with surprising success. The flavor is assertive — dark chocolate, char, and a molasses sweetness that lingers well past the last sip. Dissolved in cold water over ice with sweetened condensed milk, this becomes one of the best instant iced coffees in any category. Hot, it's a touch harsh if you brew too strong, but dial it back slightly and you get a rich, Cuban-influenced cup that wakes you up and demands to be noticed. The boldest entry in this roundup by a wide margin.
MOUNT HAGen Organic
Fair Trade
Freeze-Dried HOT/COLD mounthagen.de ★★★★★ Mount Hagen is the instant coffee you recommend to people who claim they don't like instant coffee — then watch their expression change. This German organic freeze-dried product is remarkably clean and balanced, with bright, almost floral high notes, mild acidity, and a smooth body that defies the format. The fair-trade certification adds ethical currency, and the flavor holds up admirably over ice, making it as versatile as it is virtuous. The tin is handsome on the shelf. A genuinely revelatory product that challenges assumptions about what instant coffee can be.